theAIcatchup

Volkswagen's AI Ad Machine: Speedy Savings or Soulless Spam?

Everyone figured Volkswagen's marketing would stay stuck in the slow lane of luxury photo shoots. Now they're flooring it with AI — but is the finish line worth crossing?

3 min read 1 day, 23 hours ago

Architecture diagram of Bark.com's AWS SageMaker and Bedrock video generation pipeline

AI Hardware

Bark.com's AWS Hack: Video Ads in Hours, Not Weeks

Weeks of manual drudgery, gone. Bark.com's AWS-powered pipeline churns out personalized video ads in hours—here's the guts of how they pulled it off.

4 min read 2 weeks ago

#marketing automation

Volkswagen's AI Ad Machine: Speedy Savings or Soulless Spam?

Bark.com's AWS Hack: Video Ads in Hours, Not Weeks

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