💼 AI Business

I've Swapped My Apple Pencil for This $28 ESR Knockoff — Here's Why It Sticks

Everyone's chasing the Apple Pencil dream, shelling out triple digits for marginal gains. But this $28 ESR dupe just gut-punched that myth, especially with Amazon's sale ticking down.

ESR Geo Pencil magnetically attached to iPad Air M2 side view

⚡ Key Takeaways

  • ESR Geo Pencil at $28 crushes Apple Pencil value for casual iPad users with core features intact.
  • Sale ends tonight; white model saves $72 vs. discounted Apple Pro.
  • Historical parallel to Logitech's 2000s disruption predicts Apple price cuts ahead.

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Elena Vasquez
Written by

Elena Vasquez

Senior editor at theAIcatchup. Generalist covering the biggest AI stories with a sharp, skeptical eye.

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Originally reported by ZDNet - AI

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