Xbox Series Ships 25M Units, Trails Xbox One — New Boss Kills Tone-Deaf Campaign in Brand Overhaul
Xbox Series X|S has shipped fewer units than Xbox One did at this point — a stark 25 million vs. over 30 million. That's the backdrop for killing the bizarre 'This is an Xbox' campaign that tried rebranding TVs and laptops as Xbox.
⚡ Key Takeaways
- Xbox Series lags Xbox One in shipments: 25M vs 30M at same point.
- New boss Asha Sharma kills 'This is an Xbox' campaign amid backlash.
- Project Helix hybrid bets on hardware pride, but services rule Microsoft's future.
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Originally reported by Tom's Hardware - AI
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